Singapore Airlines on Wednesday announced its exclusive association with blockbuster Tamil movie "Sivaji The Boss". This is the first time that Singapore Airlines has obtained exclusive rights to any Indian movie to be screened onboard. The Tamil movie will be screened, exclusively on KrisWorld - inflight entertainment system, for a period of three months on all Singapore Airlines flights. Premiering onboard on December 1, 2007, over two million passengers across the world will get to watch this most successful Tamil movies in India! Mr. C.W. Foo, General Manager India, Singapore Airlines said, "Screening of this blockbuster movie is a step forward in our strategy of localising our in-flight content for our Indian customers. This initiative would strengthen our Indian movie options and we are confident that it would make the journey more exciting and pleasurable for our travellers!
According to Mr. Bharat Mahadevan, Manager Southern India Singapore Airlines, "We are extremely proud to be associated with 'Sivaji - The Boss'. We are positive that our customers will enjoy the experience of seeing the movie, 35,000 feet above ground!"
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