Monday, October 4, 2010

Endhiran Box Office report

Endhiran made an earth-shattering opening on day one all across the globe. It drew full houses from its very first show from Gurgaon multiplexes in Harayana to Nagerkovil, the south tip of Tamil Nadu. In overseas markets, the film created a new history on the opening day.


It has taken the best ever paid previews in UK and US on Thursday night by surpassing the collections of any Hindi film in 2010. In Mumbai, the movie has fared well and the Telugu version has also been declared a hit.


In Tamil Nadu, Endhiran has got the best ever single day opening for any film in Kollywood history, while in Kerala from 128 screens the film has opened bigger than a Mohanlal or Mammootty film.

The National media has gone crazy about Rajinikanth. News channels like NDTV, Times Now, CNN IBN and Headlines Today conducted half an hour “Robot-Special” with their entertainment editors flying in from Delhi and Mumbai to capture the Rajinikanth phenomenon in Chennai on release day.

Here is a quick interesting calculation about the collection by a Canada based fm radio
2250 prints are made for theatres all over the world, according to Sun pictures. Some theatres use same print in two halls in a difference of 30 minutes.
There will be 4 shows per day for at least first 3 days (Fri, Sat, Sun). We know that many theatres in Tamilnadu will have 5 or 6 shows per day from early morning.
Average number of seats can be 500. Most of the Indian cinema halls are with over 800 seats while very few halls are with 400 seats.
Ticket price for first week in India varies from Rs. 100 to Rs. 500. Overseas ticket price are fixed but money conversion will bring it to Rs. 400 to Rs. 600.
If we pick all conservative numbers and multiply……..
2250 prints x 4 shows x 500 seats x Rs. 150 = 67,50,00,000 = Rs. 67.5 crore per day.
Rs. 67.5 crore x 3 days = Rs. 202.5 Crore.
By looking at this conservative calculation, Sun will recover the cost in just in 3 days. There is no way Sun pictures would have to worry about the money that has been invested. There can be loss and gain with distributors and Theatre owners depending on the deals. Overall, all the numbers show that Endhiran can make a record breaking collection in the history of Indian cinema. It is only less than two weeks to confirm it.

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